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Instagram Influencers and the Products They Promote

Dear participant,

Thank you for opening this survey! It is part of my bachelor’s thesis at Vilnius University, Faculty of Economics and Business Administration, on how people perceive social media influencers and the products they promote.

The survey takes about 10 minutes. You will see an Instagram influencer, one of her posts and a short description of what happened next, followed by a few questions. Please read everything carefully. There are no right or wrong answers; I am interested in your honest opinion.

Participation is voluntary and anonymous, and you can stop at any time. No personal data beyond basic demographics are collected, and the data are stored in accordance with GDPR and used only for this study.

By clicking Next, you agree to take part in this study.

Thank you so much for your help!

There are 19 questions in this survey.

This survey is anonymous.

The record of your survey responses does not contain any identifying information about you, unless a specific survey question explicitly asked for it.

If you used an identifying access code to access this survey, please rest assured that this code will not be stored together with your responses. It is managed in a separate database and will only be updated to indicate whether you did (or did not) complete this survey. There is no way of matching identification access codes with survey responses.

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